Music CD

• 12 original songs waking America up
• Featuring top-selling and influential Rap, Hip-Hop and R&B musicians

 Interactive DVD

• “Making Of” & Behind-the-Scenes
• Music Videos
• Messages by the Artists
• Educational Public Service Announcements (PSAs)
• Sponsor Info & Web Links

Multi-media Campaign

• Concert
• Website
• TV Specials (Network & Cable)
• MTV & VH1
• Publicity (Press Release, News Reports, etc.)
• Merchandise (T-shirts, Stickers, etc.)

All proceeds to be used by non-profit Project 30 USA Foundation to achieve the Project Goals

Album Distribution

• Traditional Retail – Handled via Universal Music Group
• Digital Distribution (i.e., iTunes, Napster)
• Direct Response (TV Campaign)